Originated in Torino, Italy, 1863, but relocated shortly thereafter to nearby Pessione. Martini & Rossi (known as Martini Sola & Cia until 1879) was agile and adept at distribution and export from the start. The firm achieved success in the U.S. market early on (beginning 1868), just as vermouth was catching on there, and they remain the market leader. Martini & Rossi is one of the world's great liquor brands.