The story of MARTINI is 150 years of Italian passion. From its birth in Turin in 1863, it took on the world and succeeded. It became an icon, a symbol for those who love to live their life with style. Martini & Rossi was founded by a combination of three very different personalities. Alessandro Martini was a gifted salesman, Teofilo Sola the dependable accountant, and Luigi Rossi, creative herbalist and liqueur expert. Any one of them could have made a solo bid for the company, but in the spirit of collaboration, they pooled their talents instead. Their motto 'Volere é Potere' (where there is a will there is a way) set them on the path to global success.